You may be asking yourself if the speed of your website matters or not. Well, the truth is this, the speed of your website matters a lot. It is, in fact, one of the most essential items of the website.
It is important to always check the performance of your websites speed regularly. You can choose to do this yourself or hire a webmaster to have the job done for you. A slow website can be very problematic and even turn out to be the major source of one of the worst things that could happen to your business.
Clients will only stay on your website if the speed is good enough. The speed of your website always matters and it is necessary to spend quality time on the optimization of your website in other to improve its speed.
Focusing on things that will help speed up your website is very important. A website that doesn’t load in 3 seconds will always leave a bad impression on users and for users to stay on your website, your website must have a fast speed that loads pages quickly.
A few reasons why the speed of your website matters are stated clearly below:
- Conversions will stop if your website has a slow speed: Do you own a WordPress blog or a business site? It is very important to ensure that they load in a jiffy. Slow websites can be really frustrating to users and no one will wait for your site to load (time is money). With a slow website, user issues will always suffice and this can drastically decrease the conversion rate of your business. In other to avoid this, always ensure your website has a very good optimization which will further improve its speed.
- A slow website will affect your ranking: It is very important to understand the need to properly optimize your website and by focusing only on things that matter most, you will always get your desired results. The speed of your website plays a huge role in getting high ranking especially search engine rankings. A slow website will eventually have negative effects on your overall SEO score. It is, therefore, necessary to focus on fast page loading.
- A slow website will make you lose regular visitors: A website with low speed will make you lose your regular visitors. Visitors will only stay if your website opens quickly and works efficiently. You will, however, face a lot of issues if it is taking too long to open. Therefore, if you do not want to lose your regular visitors, you will need to work on the speed of your website.
- A slow website will affect your campaigns: You might already be losing visitors if you have a slow website, and this can affect campaigns as creating a better image for these campaigns will be somewhat difficult. Focusing on the speed of the website will make you able to come up with better campaigns easily and this can increase the conversion rate for your website.
Without a quick and fast website, you may not even come up with your potential client’s radar.