Why The Speed Of Your Website Matters

Why The Speed Of Your Website Matters - Expert Marketing PROYou may be asking yourself if the speed of your website matters or not. Well, the truth is this, the speed of your website matters a lot. It is, in fact, one of the most essential items of the website.

It is important to always check the performance of your websites speed regularly. You can choose to do this yourself or hire a webmaster to have the job done for you. A slow website can be very problematic and even turn out to be the major source of one of the worst things that could happen to your business.

Clients will only stay on your website if the speed is good enough. The speed of your website always matters and it is necessary to spend quality time on the optimization of your website in other to improve its speed.

Focusing on things that will help speed up your website is very important. A website that doesn’t load in 3 seconds will always leave a bad impression on users and for users to stay on your website, your website must have a fast speed that loads pages quickly.

A few reasons why the speed of your website matters are stated clearly below:

  1. Conversions will stop if your website has a slow speed: Do you own a WordPress blog or a business site? It is very important to ensure that they load in a jiffy. Slow websites can be really frustrating to users and no one will wait for your site to load (time is money). With a slow website, user issues will always suffice and this can drastically decrease the conversion rate of your business. In other to avoid this, always ensure your website has a very good optimization which will further improve its speed.
  2. A slow website will affect your ranking: It is very important to understand the need to properly optimize your website and by focusing only on things that matter most, you will always get your desired results. The speed of your website plays a huge role in getting high ranking especially search engine rankings. A slow website will eventually have negative effects on your overall SEO score. It is, therefore, necessary to focus on fast page loading.
  3. A slow website will make you lose regular visitors: A website with low speed will make you lose your regular visitors. Visitors will only stay if your website opens quickly and works efficiently. You will, however, face a lot of issues if it is taking too long to open. Therefore, if you do not want to lose your regular visitors, you will need to work on the speed of your website.
  4. A slow website will affect your campaigns: You might already be losing visitors if you have a slow website, and this can affect campaigns as creating a better image for these campaigns will be somewhat difficult. Focusing on the speed of the website will make you able to come up with better campaigns easily and this can increase the conversion rate for your website.

Without a quick and fast website, you may not even come up with your potential client’s radar.

The speed of your website always matters and it is necessary to spend quality time on the optimization of your website in other to improve its speed.

Here’s how to speed up your website so your audience can see you.

  1. Your Hosting Company: You may be wondering what role your hosting company has to play in speeding up your website. It should always be borne in mind that a lot of viewers own a WordPress website and this is because they work and are used by most website designers. WordPress is great, therefore, it is important to making use of a hosting company that specializes in WordPress. You need a server that is dedicated to WordPress alone and unlike Godaddy, Hostgator, Bluehost and others that work with WordPress, HTML, Tumblr, Ruby on Rails and more, Expert Marketing PRO make use of only one server which is dedicated to WordPress, WP Engine.
  2. Making use of Good Plugins to speed up your website: A plugin is a small piece of software that “plugs into” your WordPress site. Plugins are usually free and it is also possible to upgrade to a more robust plugin. Among the millions of plugins available, only a few are required such as a Caching Plugin like W3 Total Cache. The Caching Plugin like W3 remembers your website and whenever you want to load the same site, it loads up cached information making your site to load as quickly as possible instead of taking time loading again as it was with the first time it was loaded.
    Another type of Plugin you could make use of is the Smush Plugin. This plugin helps in shrinking and saving images. For instance, you have a 1,400 x 1,400pixels photo on your homepage but our web designer needed a 700 x 700 image. This is okay, however, the image will take a lot of time to load. Using Smush will help shrink the image and save it, then each time you reload the page, it will load the smaller image instead of the larger one thereby speeding up the load time.
    Plugins offer a lot of benefits. They should however not be used in excess as too many plugins will slow your website. The only situation where too many plugins can be used is when the benefits outweigh the benefits of a fast website.
  3. Reduce or Remove the Carousels or Sliders on your homepage: Slider (or carousels) are those images that rotate from left to right. Many site has one usually at the top of the homepage. Most good web designers know that sliders are required on a website so they do not include them. However, sliders (when present) take too much time to load and your site will be quite slow. Rather than using sliders (or carousels), use a great image at the top of the homepage.
  4. Eliminate Background Video: Most of the time, background videos do not have any sound and they play continuously. Only you and probably your website designer understands the video. This can be very distracting as it tends to make your site users focus on what message the video is trying to pass across rather than what they are actually on the site for. Aside from that, the video can take too many resources as well as load time making your site to be really slow. Videos are totally unnecessary. Therefore, get rid of them now.

These remedies listed above to make your website quick are very easy to do and fast. Google will love you and so will your viewers!

At Expert Marketing PRO, we specialize in every aspect of WordPress development and design that turns visitors to your website into your ideal high paying customer. Let us talk about how we can work together to increase your results and your revenue. Our advising guidance is always free and without obligation. So call now to speak with a friendly and knowledgeable expert that is dedicated to helping your business to succeed online.

Here's a FREE tool to see how fast your website is. Try it!

You’ll see exactly how well your site loads and you’ll get actionable recommendations on how to optimize it.

TEST IT HERE

Recent Posts

Why The Speed Of Your Website Matters

You may be asking yourself if the speed of your website matters or not. Well, the truth is this, the speed of your website matters a lot. It is, in fact, one of the most essential items of the website.

It is important to always check the performance of your websites speed regularly. You can choose to do this yourself or hire a webmaster to have the job done for you. A slow website can be very problematic and even turn out to be the major source of one of the worst things that could happen to your business.

Clients will only stay on your website if the speed is good enough. The speed of your website always matters and it is necessary to spend quality time on the optimization of your website in other to improve its speed.

Focusing on things that will help speed up your website is very important. A website that doesn’t load in 3 seconds will always leave a bad impression on users and for users to stay on your website, your website must have a fast speed that loads pages quickly.

A few reasons why the speed of your website matters are stated clearly below:

  1. Conversions will stop if your website has a slow speed: Do you own a WordPress blog or a business site? It is very important to ensure that they load in a jiffy. Slow websites can be really frustrating to users and no one will wait for your site to load (time is money). With a slow website, user issues will always suffice and this can drastically decrease the conversion rate of your business. In other to avoid this, always ensure your website has a very good optimization which will further improve its speed.
  2. A slow website will affect your ranking: It is very important to understand the need to properly optimize your website and by focusing only on things that matter most, you will always get your desired results. The speed of your website plays a huge role in getting high ranking especially search engine rankings. A slow website will eventually have negative effects on your overall SEO score. It is, therefore, necessary to focus on fast page loading.
  3. A slow website will make you lose regular visitors: A website with low speed will make you lose your regular visitors. Visitors will only stay if your website opens quickly and works efficiently. You will, however, face a lot of issues if it is taking too long to open. Therefore, if you do not want to lose your regular visitors, you will need to work on the speed of your website.
  4. A slow website will affect your campaigns: You might already be losing visitors if you have a slow website, and this can affect campaigns as creating a better image for these campaigns will be somewhat difficult. Focusing on the speed of the website will make you able to come up with better campaigns easily and this can increase the conversion rate for your website.

Without a quick and fast website, you may not even come up with your potential client’s radar.

The speed of your website always matters and it is necessary to spend quality time on the optimization of your website in other to improve its speed.

Here’s how to speed up your website so your audience can see you.

  1. Your Hosting Company: You may be wondering what role your hosting company has to play in speeding up your website. It should always be borne in mind that a lot of viewers own a WordPress website and this is because they work and are used by most website designers. WordPress is great, therefore, it is important to making use of a hosting company that specializes in WordPress. You need a server that is dedicated to WordPress alone and unlike Godaddy, Hostgator, Bluehost and others that work with WordPress, HTML, Tumblr, Ruby on Rails and more, Expert Marketing PRO make use of only one server which is dedicated to WordPress, WordPress Engine.
  2. Making use of Good Plugins to speed up your website: A plugin is a small piece of software that “plugs into” your WordPress site. Plugins are usually free and it is also possible to upgrade to a more robust plugin. Among the millions of plugins available, only a few is required such as a Caching Plugin like W3 Total Cache. The Caching Plugin like W3 remembers your website and whenever you want to load the same site, it loads up cached information making your site to load as quickly as possible instead of taking time loading again as it was with the first time it was loaded.
    Another type of Plugin you could make use of is the Smush Plugin. This plugin helps in shrinking and saving images. For instance, you have a 1,400 x 1,400pixels photo on your homepage but our web designer needed a 700 x 700 image. This is okay, however the image will take a lot of time to load. Using Smush will help shrink the image and save it, then each time you reload the page, it will load the smaller image instead of the larger one thereby speeding up the load time.
    Plugins offer a lot of benefits. They should however not be used in excess as too many plugins will slow your website. The only situation where too many plugins can be used is when the benefits outweighs the benefits of a fast website.
  3. Reduce or Remove the Carousels or Sliders on your homepage: Slider (or carousels) are those images that rotate from left to right. Many site has one usually at the top of the homepage. Most good web designers know that sliders are required on a website so they do not include them. However, sliders (when present) take too much time to load and your site will be quite slow. Rather than using sliders (or carousels), use a great image at the top of the homepage.
  4. Eliminate Background Video: Most of the time, background videos do not have any sound and they play continuously. Only you and probably your website designer understands the video. This can be very distracting as it tends to make your site users focus on what message the video is trying to pass across rather than what they are actually on the site for. Aside that, the video can take too many resources as well as load time making your site to be really slow. Videos are totally unnecessary. Therefore, get rid of them now.

These remedies listed above to make your website quick are very easy to do and fast. Google will love you and so will your viewers!

At Expert Marketing PRO, we specialize in every aspect of WordPress development and design that turns visitors to your website into your ideal high paying customer. Let us talk about how we can work together to increase your results and your revenue. Our advising guidance is always free and without obligation. So call now to speak with a friendly and knowledgeable expert that is dedicated to helping your business to succeed online.

Here's a FREE tool to see how fast your website is. Try it!

You’ll see exactly how well your site loads and you’ll get actionable recommendations on how to optimize it.

TEST IT HERE

Recent Posts