As a Digital Marketer, I see a LOT of websites… good and bad, mostly bad. Usually that is because most people instead of getting a professional web designer who knows about marketing, they get a quick and cheap website from a local “web guy”.
This article provides in detail the ways in which your BAD website design is hurting your GOOD business reputation and credibility which may be driving your customers straight to your competitors.
Research shows that it takes only about 1/10th of a second for site visitors to get a first impression (which may be good or bad) about your business. The first impression your customer gets when they visit your website determines if they will stay on it to explore what you offer or find another website. All of this happens very fast.
Have you read the book series The Hunger Games by Suzanne Collins? Suzanne Collins is one of the most-read, successful and amazing authors, when you look at her book covers (especially the latest of the series, Mockingjay) you have to be impressed. The visual of the logo, the flames, the black background, and the typeface, of course, the artwork was done for the multi-million dollar movies and the Hollywood studios have endless money. Also, when you look at the book Catching Fire, you will clearly see that the cover is very professional and it was created by a professional artist.
When it comes to a website, you would expect a successful and award-winning author to have an eye-catching website. The is not the case however as most of them usually have a really bad website that looks old and wasted (a website from the 90’s will even look better in most cases). This has a very bad effect on your business as customers may think you just do not care.