Over the last decade, our reliance on mobile phones has become crucial, almost critical, for us to function through our daily lives. We rely so heavily on our smartphones that we now just take it for granted. How many times have you taken the train or bus and looked around at the rest of the passengers onboard? Yes, that’s right, they are all on their mobile phones. But have you ever asked yourself what they are looking at, or reading?
I know when I am on my mobile I have a routine, firstly I will check my emails, then I will head to Facebook to see what’s happening out there in the world. Now there’s something well worth mulling over, isn’t it strange that in today’s world we need to use an application on our phones to find out what our friends are doing. Whatever happened to the days when you would catch up with friends for a chat or a coffee, just to find out what they were up to?
As Bob Dylan once said, “The times they are a changing” and whether you agree with these changes or not, the reality of it all is that to keep up we have to change with the times as well. This brings me to the subject of you and your business, and how utilizing mobile phone technology can build your customer base with ease, as long as you do it right.
You may have a perfectly functioning website that is readily accessible and easy to navigate, but what happens when you use mobile devices to access the site? What is vitally important is that your site is responsive to all mobile devices. This will depend largely on the web design that you have chosen to use.
Before we get too heavily into responsive design or web design, let’s take a look at some very interesting statistics. Firstly, and this is a big one, did you know that according to a VentureBeat survey, 92% of all Facebook users access their accounts via their mobile phones. Now that is an amazing figure and just goes to show you how the use of these smart devices has changes all of our lives.
You may be asking yourself at this stage, how does this affect my business? Well, let’s look at some other interesting numbers. A survey conducted by ComScore stated that in the US, 71% of all online time spent was by mobile phone usage. That’s an amazing figure, but it gets even better, in Mexico it is 75%, and, get this, in Indonesia it is an incredible 91% of the population that is accessing the net via their mobile phones.