First impressions, they are so important throughout our lives. The people that you will meet on life’s journey will add up to the thousands, yet what you first think of all these that you meet will guide you to the decision of whether they will be a friend or foe. I know that sounds a little dramatic, and maybe it is, but the point if it is simple, first impressions will always be the catalyst for us making up our minds about whether we like something or not.
This doesn’t only reflect on the people we meet, but also the information that is fed to us from all sorts of sources. Take a look at the billboards that you see on the way to work, big bold and brash, all designed to catch your attention and lead you to a product or service. But do they work? Ask yourself a very simple question when you arrive at your destination, which billboard do I remember? And why?
It is the same with websites. The first page of a website, any website, should be designed to grab your attention and keep it, yet there are so many sites out there that just don’t get it. How many times have you been looking for a particular service on the net, and when your browser lands you on a page, you have no idea what the site is all about? This has a twofold effect. Firstly you, the potential client, gets frustrated and immediately leaves the site to continue your search. Secondly, the company whose website you have just left has missed out on some potentially very important business.
I am assuming that you are reading this blog because you have concerns about your own businesses website, if so, keep reading and I will try to solve some of the problems that you and your business may be facing.
Like all promotional material, the “First Impression” is what will grab, and hold the reader’s attention. Why do you think that all the major movie production companies spend thousands of dollars on promotional material, it’s to grab the attention of their potential customers, and let face, if you are going to the cinema to watch a movie you are both the customer of the Cineplex as well as the customer of the production house.
A lot of businesses fail to see the importance of the home page on their website. Even if they have spent a substantial amount of money, and we will talk about that side of the equation shortly, they have missed maintaining and keeping the hits that their site may have received.