The Best Header Design For Your Website

Website Header DesignFirst impressions, they are so important throughout our lives. The people that you will meet on life’s journey will add up to the thousands, yet what you first think of all these that you meet will guide you to the decision of whether they will be a friend or foe. I know that sounds a little dramatic, and maybe it is, but the point if it is simple, first impressions will always be the catalyst for us making up our minds about whether we like something or not.

This doesn’t only reflect on the people we meet, but also the information that is fed to us from all sorts of sources. Take a look at the billboards that you see on the way to work, big bold and brash, all designed to catch your attention and lead you to a product or service. But do they work? Ask yourself a very simple question when you arrive at your destination, which billboard do I remember? And why?

It is the same with websites. The first page of a website, any website, should be designed to grab your attention and keep it, yet there are so many sites out there that just don’t get it. How many times have you been looking for a particular service on the net, and when your browser lands you on a page, you have no idea what the site is all about? This has a twofold effect. Firstly you, the potential client, gets frustrated and immediately leaves the site to continue your search. Secondly, the company whose website you have just left has missed out on some potentially very important business.

I am assuming that you are reading this blog because you have concerns about your own businesses website, if so, keep reading and I will try to solve some of the problems that you and your business may be facing.

Like all promotional material, the “First Impression” is what will grab, and hold the reader’s attention. Why do you think that all the major movie production companies spend thousands of dollars on promotional material, it’s to grab the attention of their potential customers, and let face, if you are going to the cinema to watch a movie you are both the customer of the Cineplex as well as the customer of the production house.

A lot of businesses fail to see the importance of the home page on their website. Even if they have spent a substantial amount of money, and we will talk about that side of the equation shortly, they have missed maintaining and keeping the hits that their site may have received.

Look at the layout of your homepage, what is the structure? What is it that first thing that grabs your attention, and remember, look at this objectively, I know it is your site, and the probability is that you approved of it, but is it working? And if not, why?

I have found through my experience that one of the most important things on a homepage is the header. In fact it is probably THE most important thing, it is the attention grabber, the stimulation that your potential client is looking for to keep their attention and to investigate your site further. Usually, once they’re in, you have them, it’s now a simple case of whether you product suits their needs.

Most small business owners have come to the realization that online marketing is the key to success in this ever changing world of ours. It used to be that once-upon-a-time we would put a billboard or poster onto a light pole and that would attract the attention of potential clients, but now of course, nobody even takes a second look at these things, they are too busy on their mobile phones or personal tablets.

So what is the secret of a good header? And what should your home page look like?

It is best to keep it simple really, the reader is looking for a service or product, and so let them see that you are providing the service or product they are looking for. It all about BENEFIT, benefit for the client. One they see that they are benefiting from visiting your site they will stay. The other thing that you should probably have on your home page is a short video that will further inform the potential client of the benefits that your business can provide to them.

I have seen so many homepages that look sensational. The color schemes are extremely pleasing, there are smiling faces looking back at you, there is even the obligatory explanation of why their services are better than their competitors, and of course, a free gift, but the one thing that is missing is vitally important……what is it that they do? Nowhere on the home page is there an explanation of what the company actually does. This is just madness, they have obviously hired a site builder at great expense that has convinced them that their site is the best site on the web.

The reality though is that their site is just one of billions that are available to potential customers all over our planet. The fundamental purpose of on line marketing is to do exactly that….market your business.

Some businesses take it upon themselves to do their own web design in-house. This can be a very inexpensive way of doing things, simply buy a cheap template, at around 50 or 60 dollars and away you go, but ask yourself this, am I a graphic artist? Am I a copyrighter? Do I have the marketing skills to put across the experience and abilities that I have in my field? Do I have what it takes to build my business up via online marketing? Sadly the truth is that you probably don’t, but don’t let that dampen your enthusiasm, that is where we here at Expert Marketing Pro can guide you through your online marketing journey.

We will teach you how to “Capture the reader’s attention” with a simple yet effective header page. We will explain to you that once you have their attention you need to tell them why they are there, and how visiting and staying on your site is going to benefit them. We will show you how a simple yet effective header on your home page can help build your business and expand your client base, and let’s face it, that’s all you ever wanted from your website in the first place.

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The Best Header Design For Your Website

First impressions, they are so important throughout our lives. The people that you will meet on life’s journey will add up to the thousands, yet what you first think of all these that you meet will guide you to the decision of whether they will be a friend or foe. I know that sounds a little dramatic, and maybe it is, but the point if it is simple, first impressions will always be the catalyst for us making up our minds about whether we like something or not.

This doesn’t only reflect on the people we meet, but also the information that is fed to us from all sorts of sources. Take a look at the billboards that you see on the way to work, big bold and brash, all designed to catch your attention and lead you to a product or service. But do they work? Ask yourself a very simple question when you arrive at your destination, which billboard do I remember? And why?

It is the same with websites. The first page of a website, any website, should be designed to grab your attention and keep it, yet there are so many sites out there that just don’t get it. How many times have you been looking for a particular service on the net, and when your browser lands you on a page, you have no idea what the site is all about? This has a twofold effect. Firstly you, the potential client, gets frustrated and immediately leaves the site to continue your search. Secondly, the company whose website you have just left has missed out on some potentially very important business.

I am assuming that you are reading this blog because you have concerns about your own businesses website, if so, keep reading and I will try to solve some of the problems that you and your business may be facing.

Like all promotional material, the “First Impression” is what will grab, and hold the reader’s attention. Why do you think that all the major movie production companies spend thousands of dollars on promotional material, it’s to grab the attention of their potential customers, and let face, if you are going to the cinema to watch a movie you are both the customer of the Cineplex as well as the customer of the production house.

A lot of businesses fail to see the importance of the home page on their website. Even if they have spent a substantial amount of money, and we will talk about that side of the equation shortly, they have missed maintaining and keeping the hits that their site may have received.

Look at the layout of your homepage, what is the structure? What is it that first thing that grabs your attention, and remember, look at this objectively, I know it is your site, and the probability is that you approved of it, but is it working? And if not, why?

I have found through my experience that one of the most important things on a homepage is the header. In fact it is probably THE most important thing, it is the attention grabber, the stimulation that your potential client is looking for to keep their attention and to investigate your site further. Usually, once they’re in, you have them, it’s now a simple case of whether you product suits their needs.

Most small business owners have come to the realization that online marketing is the key to success in this ever changing world of ours. It used to be that once-upon-a-time we would put a billboard or poster onto a light pole and that would attract the attention of potential clients, but now of course, nobody even takes a second look at these things, they are too busy on their mobile phones or personal tablets.

So what is the secret of a good header? And what should your home page look like?

It is best to keep it simple really, the reader is looking for a service or product, and so let them see that you are providing the service or product they are looking for. It all about BENEFIT, benefit for the client. One they see that they are benefiting from visiting your site they will stay. The other thing that you should probably have on your home page is a short video that will further inform the potential client of the benefits that your business can provide to them.

I have seen so many homepages that look sensational. The color schemes are extremely pleasing, there are smiling faces looking back at you, there is even the obligatory explanation of why their services are better than their competitors, and of course, a free gift, but the one thing that is missing is vitally important……what is it that they do? Nowhere on the home page is there an explanation of what the company actually does. This is just madness, they have obviously hired a site builder at great expense that has convinced them that their site is the best site on the web.

The reality though is that their site is just one of billions that are available to potential customers all over our planet. The fundamental purpose of on line marketing is to do exactly that….market your business.

Some businesses take it upon themselves to do their own web design in-house. This can be a very inexpensive way of doing things, simply buy a cheap template, at around 50 or 60 dollars and away you go, but ask yourself this, am I a graphic artist? Am I a copyrighter? Do I have the marketing skills to put across the experience and abilities that I have in my field? Do I have what it takes to build my business up via online marketing? Sadly the truth is that you probably don’t, but don’t let that dampen your enthusiasm, that is where we here at Expert Marketing Pro can guide you through your online marketing journey.

We will teach you how to “Capture the reader’s attention” with a simple yet effective header page. We will explain to you that once you have their attention you need to tell them why they are there, and how visiting and staying on your site is going to benefit them. We will show you how a simple yet effective header on your home page can help build your business and expand your client base, and let’s face it, that’s all you ever wanted from your website in the first place.

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